What does cruelty-free mean, and where can I find cruelty-free cosmetics and household products?

Cruelty-free products refer to products that have not been tested on animals. To make sure no rabbit’s been wearing your eye-liner, check out our cruelty free listing and use BFP's Cruelty Cutter App when you're on the go!

While not all cruelty-free products are vegan, to be truly cruelty free we encourage you to look for the V label in our listing.